Inspur Russia participated as the Gold Sponsor at the INFOFORUM-2016, Russia’s most important and visible annual professional events in the field of IT Security in Moscow on February 4, 2016. This year’s event was attended by more than 1000+ IT specialists, vendors and media, with potential customers ranging from the public sector to education, banking, telecom and others. The discussion topics circled around regulating and implementing secure ICT solutions (including cloud and data center) across hardware, software, networking and services.
Inspur brand message was prominently communicated to our target audience via the branded booth, corporate video on large display, Inspur logo on the Infoforum’s website, banners in the main conference hall, Inspur marketing collateral distributed in the attendee packs as well as strategic and technology presentations in the breakout sessions. All of this contributed to: 1) growing Inspur’s visibility and influence with the Russian government, and 2) positioning Inspur as an credible and competitive IT technology leader in the Russian market.
At the Inspur booth, a showcase was set up including the Inspur Yingxin NF5280M4 running an emergency response solution 112 by a channel partner Sphaera (www.sphaera.ru) . The demo attracted substantial attention from the concerned IT security specialists and led to several networking opportunities for the attending Inspur account managers. Building on this momentum, Sphaera decided to use Inspur hardware in their upcoming roadshow in the regions of Russia – and displace their incumbent IBM hardware! A competitive win-back in the making.
Inspur’s involvement at the Forum has already been sufficiently covered by the priority IT media, with more coverage awaited shortly. Overall, a great visibility for Inspur and significant milestone in building the company’s brand in Russia.