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Inspur Assists the Business Giant Suning Commerce Group's Transformation to O2O (Online to Offline) Business

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Abstract: Suning Appliance and Inspur has established cooperation relationship recently, and Inspur will provide Suning with data center infrastructures, such as server, disk array, and service maintenance. So far, nearly one thousand Inspur NF5270M3 servers have been successfully positioned in Suning, supporting the search platform of Suning.com and sop.suning.com.

Since 2010, Suning, one of the leading companies in home appliance retailing industry, has undertaken bold and resolute steps to E-commerce transformation. It has been the key note of Suning's recent development to equip itself with critical thinking and advanced technology.

Suning Commerce Group's Transformation to O2O (Online to Offline) business

In February 2013, Suning Appliance formally renamed itself as Suning Commerce Group, marking the completion of transformation and innovation. O2O is one of the most popular business models at present. Compared to other electronic businesses, Suning Commerce Group, with over thousand off-line stores, has its advantages in combining online shop and offline businesses. How can the company maximize the advantages? Obviously, the answer to Suning is a reliable on-line platform.

On-line Platform--Lifeline for Electronic Businesses

The operation of E-businesses has to deal with a lot of technical issues, including equipment standardization, opening of system source, cost optimization, highly reliable architecture, extensible scale and deployable resources. Yet, a company in traditional modes differs from an E-business in many aspects because it has to cope with several large-scale promotions each year as well as daily transactions in both online and offline stores. This situation poses a greater challenge to Suning. Realizing that online platform has grown to the major part of E-business, Suning begins to look for more compatible partners while keeps improving itself at a very fast pace.

Suning + Inspur Meeting the Challenge of 12.12 & 6.18 On-line Promotion

Suning Appliance and Inspur have established cooperation relationship recently, and Inspur will provide Suning with data center infrastructures, such as server, disk array, and service maintenance. So far, nearly one thousand Inspur NF5270M3 servers have been successfully positioned in Suning, supporting the search platform of the company. NF5270M3 server adopts Intel E5-2600V2 processors, which have better computing and processing capacity. By optimizing the high-performance network gateway, modifying HTTP protocol and improving the technology of compressing texts and images, NF5270M3 significantly enhances the user experience of Suning.com. After several on-line promotions on December 12th, March 15th, June 18th, New Year's Day and Spring Festival, Inspur server has proved its professional services and ability. In the future, Inspur will to support the data canter of Suning, facilitate resources allocation, and to process the big data on the cloud platform.

Inspur Provides a Complete Structure of O2O Business

Currently, traditional industries such as logistics, retailing and manufacturing are moving to the platform of Internet in order to expand their business; they have become the major forces in the development of Internet industry in China. As one of the best providers of cloud computing technology in China, Inspur builds a completely structured O2O platform for traditional businesses. At present, our products not only include servers, storage, but also Smart Rack--machine cabinet server--and integrated cloud platforms, for example MDC micro module data center. In terms of server provision, Inspur has now occupied over 40% of the market share, fully meeting the needs of large Internet operators like Baidu, Ali, Qihoo and Netease.

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